Inspired by Tsum, the SM group asked Point to design a cosmetics department for their existing Marikina store. The design needed to be sophisticated, refined and simple. The result was "White and Light" achieved by the use of a rich palette of "whites" consisting of lacquered panels, textured glass, wall papers, porcelain floor and mirrors. Most brands were housed in the SM provided fixtures to achieve a harmonious and serene look among the ever competing brands.
To date, Point has created several department concepts and completed multiple remodels and new stores helping SM to become one of the leading retail brands in Asia.