SM Toy Kingdom Aura | Taguig, Philippines

Designed to bring toys to life, the new Toy Kingdom in SM Aura, Taguig maintains the basic design framework of the prototype store in SM Megamall but reinterprets the concept to make the store environment more sophisticated. The 910-square-meter store was designed with essentially two independent parts: the colorful and graphic ceilings and perimeter walls, and the simple white floor that carries the selling pads. This design approach gives Toy Kingdom a very adaptable store environment allowing for displays to be relocated or changed as needed while still being playful and exciting.