SM Pampanga | Philippines

Great news for all Kampampangans who love to shop! The new SM City Pampanga Department Store has come to life, now with an expected combination of style, color and design.

The newly renovated one-level store deviates from the traditional SM formula of two atriums along several levels. The notable size and height of the store called for a series of suspended colorful cubes, where each cube is designed to represent and highlight each merchandise category. The layout of these cubes maximizes the shopper’s orientation and views, while making good use of the store’s depth.

Creatively lighting the store is an integral part of the design process. Setting up and finding the right light helps accentuate the merchandise, creating a layout with greater impact. A focused amount of light highlights each particular section in the store creating a great deal of contrast that adds dramatic flair.

Guided by smart and effective lighting plus the interplay of patterns and bold environmental graphics, customers will be surprised by a shopping experience that is easier and exciting at the same time.

For a department store with the size of 18,341 square-meters, SM City Pampanga creates a destination with convenient access combined with a strong retail mix.