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Architecture
Balancing the needs and aspirations of shoppers with often conflicting financial goals of the developer is a particular challenge in designing shopping centers and malls.
We’ve long excelled at designing centers around the globe notable for their seamless integration of beauty, efficiency and innovative and cost-effective use of space and materials.
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Identity
A thoughtful, strategically designed identity can work for an organization on many levels. It sets a brand apart from its competitors and signals strength. It can communicate pride, professionalism and a sense of confidence to both internal and external audiences. And it makes a vital connection between the logo and all the elements that make up a brand – especially its environment.
The identities Point Design creates work well on paper and in three dimensions, wherever consumers encounter them.
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Retail
What turns shoppers into customers? What makes them want to come back for more? There’s hardly a single answer. But inventive, inviting, exciting, edgy and alive are all words that describe the hard working retail environments we’ve designed around the world.
Each of our client’s retail environments is unique, though all offer customers a compelling experience of the brand at every point of contact.
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Banks
What makes one bank more appealing than another? Trust, market strength and accessibility matter, but so does a customer’s experience in the branch. Even in an age of seemingly impersonal ATM and electronic transactions, customers want to feel valued and regarded. A bank’s design can go a long way in communicating respect, security and cultural cues.
We approach bank design as we do all retail projects – from the customer’s point of view.
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Food
We all must eat. But our choices depend on conscious – and unconscious – cues and desires. In restaurants, supermarkets and specialty shops, the way a purveyor feels, how lighting makes items look, how a space and goods smell – and scores of other factors combine to influence consumer choice and loyalty. Add a long list of technical requirements and designing environments that sell food are among the most challenging.
Whether offering ice cream in Buenos Aires, sushi in Moscow or sundry supermarket items in Shanghai, Points brings a global perspective to the business of selling food.